Professional Resume for Christen MacKenzie

SUMMARY:

Detail-oriented communications and marketing professional with 6+ years directing client's expansive local and national, Web and print projects.

My depth of experience includes copy writing, account management, strategic, and event planning.

PROFESSIONAL EXPERIENCE:

The University of Pittsburgh – Pittsburgh, PA • 10/2013 - present • Communications Manager

• Manage the communications plans for the natural and social science departments in the Kenneth P. Dietrich School of Arts and Sciences
• Write and edit copy for department Web sites, newsletters, and print collateral

Stern Advertising – Pittsburgh, PA. • 5/2012 – 10/2013 • Account Manager

• Develop the annual strategy, tactics, and media plan for agency’s largest client with $9M annual budget
• Present advertising recommendations to client and execute integrated campaigns
• Project manage the creation of collateral (print ads, direct mail, merchandising) and media (TV, radio, digital, outdoor)
• Negotiate and leverage marketing partnerships to secure funds, build the clients brand, and increase awareness to a broader customer base
• Revitalized the digital strategy and messaging for the clients micro site and online loyalty program

Bandy Carroll Hellige Advertising – Indianapolis, IN • 10/2010 – 4/2012 • Account Manager

• Developed, presented and executed fully integrated marketing/advertising recommendations
• Analyzed sales, transactions and competitive analysis to support profitable advertising opportunities
• Collaborated with key stakeholders to share product trends and research
• Project managed targeted creative campaigns, event promotion, and sports marketing sponsorships
• Supervised three account coordinators, managed their responsibilities, and reviewed performance

Zaiss & Company – Omaha, NE • 7/2008 – 8/2009 • Account Manager

• Primary agency liaison with lead client
• Maintained and tracked client marketing history, key metrics, meeting reports, budget, guidelines, timelines and competitive analyses
• Project managed the development and execution of multiple corporate partner micro sites
• Directed media, creative, and production functions to meet specific client needs on time and on budget
• Planned and implemented client events: tradeshows, dinners, social outings, speaking engagements
• Supervised the performance and training of three account coordinators

Zaiss & Company – Omaha, NE • 7/2008 – 2/2009• Copywriter

• Communicated client mission through creative, persuasive, and interactive campaigns
• Wrote, edited, and produced Web portals, editorials, brochures, local/national radio, and television spots
• Interacted with creative team to generate workable ideas with a focused message

Mediatec Publishing Inc. – Chicago, IL • 7/2007 – 7/2008 • Events Coordinator

• Moderated and organized weekly interactive online seminars for executive attendees
• Liaison and on-site point person for meeting attendees, sponsors, and speakers
• Planned and coalesced details for seasonal speakers series and national conferences
• Wrote and edited content for e-media publications and events website
• Targeted relevant topics to promote via print and online publications for event sponsors

WGN- TV – Chicago, IL • 8/2006 – 6/2007 • Publicity and Promotions Assistant

• Assisted publicity and promotions manager to maintain positive customer relationships
• Planned and facilitated station promotions for both WGN and CW networks
• Created press kit, program, and invitation materials for the 18th annual Bozo Ball

 

EDUCATION

DePaul University, Chicago, IL, Bachelor of Arts – Communication - Professional Writing Minor 6/2007

VOLUNTEER EXPERIENCE

Mary Rigg Neighborhood Center – Indianapolis, IN 7/2011 – 1/2012
Marketing & Communications Committee Member

• Implemented new and ongoing outreach strategies to raise awareness of MRNC and its impact on the Southwest Indianapolis community.

• Focused on $10,000 annual fundraising goal through new donor events and social media.

Sewickely Newcomers & Neighbors - Social Committee Chair 8/2013 -present

PROFESSIONAL MEMBERSHIPS

4 A’s – American Association of Advertising Agencies

REFERENCES

Available upon request